. >> i think house races had an impact because barack obama, sherrod brown, governors, they had some definition. so that outside spending is a little less nefarious. it's still tough to deal with. but if you're not known it's going to be an imact about this. there's a term about politics which is the amount of television you buy. it means the average viewer sees the ad 10 times. in this election the republicans super pacs were at 9,000 or 10,000 points. i spent a lot of nights in hotel rooms there. and you turn on to tell vision. it was wall to wall political act and in many of those markets you see two or three ads. there is strong differences on this but we had one individual, one spend 100 million on the presidential direction. one person will try. there will be soul searching on the republican side. it had all this money. i don't think it's going away. but this is a big question in 2016, the democrats and republicans who were thinking about running for president, unless something changes, hadley, the first question will not be how many volunteers can be put together. what -- with